Freecom 4X - Teaser
Client: Freecom
Agency: The Brand Amp
Role: Motion Designer (2D&3D), Video Editor
Overview
The Brand Amp brought me in to craft a high-impact teaser for the Freecom 4X—a premium Bluetooth communication device aimed at tech-forward motorcycle riders who want clarity, durability, and a refined design experience. This was a collaborative engagement: The Brand Amp provided the CAD model and launch direction; I handled all creative and production execution from concept through final delivery. The aim was a sharp, product-first teaser with clean energy and a modern visual identity.
Challenges
• Elevate a raw CAD model into a cinematic, premium hero asset
• Build a full teaser narrative using only on-screen graphics as the script
• Develop snappy, music-driven pacing from scratch
• Create lighting/material setups that communicate “high-end hardware”
• Design a subtle, signal-inspired particle system that supports rather than distracts
• Deliver a polished 16:9 teaser with no existing brand motion language
Execution
I built the creative direction around a simple principle: the product is the story. Music came first—its structure became the backbone for timing, pacing, and reveal beats. The on-screen graphics defined the narrative flow.
The CAD model was cleaned, optimized, textured, and lit inside Cinema 4D + Redshift, with an emphasis on surface/texture quality. Camera work focused on controlled reveals, macro glides, and hero sweeps to highlight the device’s industrial design.
To add dimensionality, I created a custom particle system that subtly hints at wireless communication—dynamic enough to elevate the frame, restrained enough to avoid visual noise.
After animation and simulation were locked, I handled all editorial, rendering, and finishing work. The final cut syncs tightly to the music, generating a crisp, modern rhythm aligned with the product’s positioning.
Outcome
The final teaser delivered a premium, energetic reveal that set the tone for The Brand Amp’s launch campaign—clean lighting, tight pacing, and refined particle work that elevated the hardware and communicated its value instantly.