Literature in motion videos
Overview
Literature in Motion transforms static brand materials (pamphlets, presentation decks, or any existing 2D asset set) into a polished video. By animating typography, shapes, iconography, and curated imagery, this format gives clients a fast, cost-effective way to convey messaging with brand fidelity and visual impact. It’s ideal for marketing content, internal communications, social ads, and product overviews where the goal is to elevate existing materials without the cost of custom illustration or 3D work. The result is a clean, professional piece of branded motion design produced quickly and efficiently using the assets you already have.
Process
Initial Contact - Quick alignment on your goals, target audience, and whether the explainer is product-focused, service-focused, or feature-driven.
Discovery Meeting - A deeper discussion to clarify messaging, tone, visual direction, runtime, distribution platforms, and any existing brand guidelines.
Initial Project Estimate - A clear, transparent estimate based on script length, complexity, asset count, and animation requirements.
Revised Project Estimate (as needed) - Adjustments after refining scope, messaging, or visual direction so the final estimate reflects exactly what you need.
Pre-Production (Script, Style Frames, Storyboards, etc.) - Crafting the script or narrative outline, establishing the visual direction through style frames, and mapping the full flow via storyboards or motion boards.
Asset Gathering (Brand assets, VO, music, supporting graphics, etc.) - Collecting all required materials, including brand guidelines, logo packs, voiceover recordings, music selects, or any supporting visuals.
Prime Production (Initial Animation Build) - Building the first full animated pass — timing, transitions, pacing, typography, and all major visual sequences.
Post-Production (Revise as needed) - Refinements based on feedback, plus final polish: cleanup, color, easing, sound design, VO sync, and export prep.
Final Delivery - A fully rendered, production-ready explainer delivered in your requested formats (MP4 or ProRes), optimized for web, social, or internal use.
Deliverables
Script / Narrative Outline - A clear, concise narrative that defines messaging, pacing, and structure.
Music Selects - A curated set of track options aligned with the desired tone, pacing, and energy of the final animation.
Style Frames - Visual direction frames that establish the look, color palette, and design approach of the final animation.
Illustration & Asset Build - All required characters, icons, layouts, and supporting graphics.
Full 2D Animation - A polished animated explainer following the approved script and visual style.
Final Video Export - Delivered as MP4 (or ProRes if requested), optimized for web, social, or presentation
FAQs
Can you write the script?
Yes. I can craft a concise, client-approved script for the LIM, or work from a script you already have.
What do you need from me to get started?
A brief discovery call and any existing brand assets, references, VO, or music preferences. From there, I handle the full process.
How many revisions are included?
Each project includes a focused revision stage. Additional changes beyond the agreed scope can be added at standard rates.
How much does a video cost?
Pricing varies based on complexity, level of polish, and runtime. I provide a clear, detailed estimate after our discovery meeting so you know exactly what’s included.
How long does a typical project take?
Most LIMs take 1–2 weeks, depending on scope and feedback cycles. Larger or more complex builds may require additional time.
Do you handle the full production process?
Yes. I manage scripting (if needed), visual development, animation, and final delivery — ensuring a consistent result with minimal oversight.
Do you provide source files?
Source files can be included as an optional add-on. Preparing them requires extra time, so they’re priced separately from the final deliverables.